Audio	Visual Direction
Lights! Camera! Wait just a minute. Are you really ready to start rolling?	- Intro bumper - Title slide - Animated text displaying the opening line: Lights! Camera! - Cut to Carly
Video. It’s a great medium for increasing your brand’s online visibility -- and we all know we should be making more of it. But a lack of preparedness could lead to on-camera distractions that dilute your message.	- Animated text displaying the word: Video - Cut to Carly
To make it easy for your audience to focus on the point you’re trying to get across, here are 3 tips for how to look and feel your best on camera.	- Fade in focus light at “To make it easier for your audience…” - Slide in “3 Tips” visual from the right side of the screen
Tip #1: Dress for the camera.	- Slide “Tip #1” up from bottom
On the day of a video shoot, you want to wear something you feel comfortable in. Now, before you pull out your favorite pair of pajamas, there are a few more wardrobe guardrails to consider.	- Insert pajamas
When it comes to color, jewel tones like emerald green, ruby red, and sapphire blue tend to be universally flattering. While black is known for its slimming capabilities, you want to steer clear of dark colors when possible to avoid casting harsh, aging shadows on your face.	- Animated text: “When it comes to color” - Display jewel tones - Slide “Black” text in from right side of the screen
As for prints and patterns, remember that less is more, as they don’t always translate well on camera. If you are going to wear a print, try pairing it with a solid sweater or jacket over it to reduce distractions.	- Insert prints and patterns animation with “Less Is More” text over it - Slide “Solid Sweater or Jacket” text in from right side of the screen.