Go-to-market strategy is the action plan that specifies how a company will reach customers and achieve competitive advantage by designing a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing, distribution, and brand prosition. A GTM strategy is somewhat similar to a business plan, without the factors as finance/cashflow.

 

GTM is often associated with product launches, but it can also be used to describe the specific steps a company needs to take in order to guide customer interactions for existing products.

1. Identify the target customers for the products/services

2. Identify brand positioning after analyzing your rivals and target customers/users.

3. Design and provide a blueprint for delivering a product or service to the end customers.

4. Come up with the marketing and sales strategy to achieve sales target.

5. Execute the campaigns that help increase brand awareness, interaction with the end users, and encourage product/service trial.

6. Consult on the operational process between marketing team and sales team in order to assure the output products.

7. Check and evaluate the productivity then suggest for changes to adapt with the actual operation.